Each medal tells a story of honour, integrity and courage. It is crucial that the medal, through the nuances of its design, captures the essence of its story. ELM’s in-house design team has an equivalent hold on the technical intricacies of the design process, enabling close knit transformation across each stage.

ELM lays strong emphasis on training and apprenticeship for the designers. The purpose is to encourage an understanding of the culture and background of the client and their individual projects. Collaborations with consultant designers of the community is pursued to exchange ideas and inspire creativity. Designers work in sync with integrated technology throughout the process that starts from sketching to digital technical drawing to prototyping.

Design is a building block of ELM’s process. It’s the creative spirit that fuels the larger purpose at ELM in a meaningful manner.